The marketing campaign for the 2017 ConExpo-Con/Agg trade show recently won a Gold Circle Award from the Center for Association Leadership.
The awards “recognizes extraordinary marketing, membership, and communications efforts in 15 different categories that move our organizations forward,” said a posting on the center’s website.
ConExpo won the award in the convention/meetings marketing campaign for show organizers the Association of Equipment Manufacturers.
Visitors crowd around the Summit Truck Bodies stand at ConExpo-Con/Agg 2017 in Las Vegas.File photo: Keith Norbury
“We have a great team of talented and dedicated professionals whose innovative outlook, creativity and hard work produced an outstanding effort that translated into measurable results,” Nicole Hallada, AEM vice-president of marketing and communications, said in a news release. “They truly deserve this best-in-class recognition from their association community peers.”
In the release, Hallada noted that ConExpo’s marketing included research and data mining as well as such tactics as digital marketing, print and electronic mailings, website and content marketing, social media, public relations, and exhibitor engagement.
Held every three years in Las Vegas, the 2017 ConExpo attracted nearly 128,000 attendees. The next one takes place March 10-14, 2020.
AEM members and ConExpo exhibitors include dozens of companies in service truck-related industries.