It’s probably a gimme that we’ve all heard about the KISS principle, i.e., “keep it simple, stupid.”
But it’s the 21st century, and using the “stupid” term probably isn’t politically correct enough, and besides, there’s a new cool tool that is worthy of a revised KISS principle:
“Keep It Simple Strap.”
In 2018, three guys from Hawaii came up with the idea for Simple Strap, a revolutionary new tie-down that can quickly and securely fasten, strap, and bundle just about anything.
In just a few short years, the self-named Simple Strap business had its Simple Strap product go from a few stores in Hawaii to over 1,000 locations globally.
From weekend warriors to contractors, do-it-yourselfers, farmers, campers, and yoga moms, every day, customers are finding innovative ways that Simple Strap is making their lives easier.
It’s a cool tool, and we’re happy to have run across them at the recently held The Utility Expo 2023 in Louisville, Kentucky, where Service Truck Magazine intern and videographer Oliver Cryns filmed them at the show discussing why we all need to KISS—Keep It Simple Strap.
2mm2PackRedandBlack_2000x_Resized
From the Simple Strap company, a Classic 2 PACK of Simple Strap tiedown product, featuring the 2mm Regular Duty, 800 PSI in red and black color strapping.
Company information may be found at www.simplestrap.com.