As New Orleans gears up for the Super Bowl, the trucking industry is working to move everything from stadium infrastructure to food, beverages, and high-priority event shipments.
New data from Truckstop reveals key freight trends shaping the logistics of the NFL’s championship game.
- Over 241 active freight lanes are funneling goods into New Orleans with top states including Louisiana, Texas, Georgia, and Florida.
- Load volume into New Orleans increased 38 percent week over week (week ending February 1 vs. week ending January 25); Specialized rates are up 23 percent year over year; reefer trucks are up by nine percent.
- High-Volume Lanes: Houston, Texas, to New Orleans, Louisiana, has the most loads—seven percent of inbound—making it a key freight corridor. Newark, New Jersey, to New Orleans, also has a high volume, at five percent.
- Most In-Demand Equipment Types (Highest Loads):
• F (Flatbed) leads in volume with 33 percent of loads, suggesting a strong demand for flatbed shipments to New Orleans.
• V (Van) follows with 32 percent of loads, indicating solid demand for dry van freight.
- Best Paying Equipment Types (Average RPM):
• S (Specialized) offers the highest average rate at $3.86 per mile, making it a lucrative option.
• R (Reefer) also pays well at $2.91 per mile, likely due to temperature-sensitive cargo needs.
- Highest-Paying Load Potential (Max. RPM):
• F (Flatbed) reaches a max of $7.96 per mile, the highest of all equipment types.
• HS (Hot Shot) hits $4.35 per mile, showing strong payout potential for smaller, urgent loads.
- Most Viewed Loads:
• F (Flatbed) has a 91 percent view rate, meaning a high level of carrier interest.
• S (Specialized) has an 88 percent view rate, reinforcing the idea that specialized freight is in demand.
Truckstop provides transportation technology and freight-matching solutions for carriers, brokers, and shippers. Its services help users find loads, negotiate rates, and manage their transportation. Company information is available at www.truckstop.com.