Volvo Trucks North America has proudly named South Texas Truck Centers as the 2024 U.S. Dealer Group of the Year, recognizing their exceptional performance in sales volume, market share, investments, and customer service. This prestigious award highlights their significant contributions to the trucking industry.
Under the leadership of Mike Stricker, dealer principal, South Texas Truck Centers has achieved remarkable success, including a market share of 22 percent within their region and nearly 104 percent of their parts objective.
Their investment in the Volvo franchise and strong use of Volvo Financial Services, which finances more than 76 percent of their Volvo business, contributed to their continued growth.
Their dedication earned them additional accolades, such as the Volvo Financial Services Dealer Group of the Year and Southwest Region Dealer Group of the Year.
“The trucking industry is demanding, and the need to deliver uptime and exceptional service to our customers is the top priority for every employee at South Texas Truck Centers,” said Mike Stricker. “We’re proud of our partnership with Volvo Trucks North America, Volvo Financial Services and the best-in-class products and services that we can bring to our customers through that partnership. But we couldn’t have won this prestigious award without all of the hardworking men and women at our South Texas Truck Centers locations who choose to deliver excellence every day.”
Peter Voorhoeve, President of Volvo Trucks North America, praised South Texas Truck Centers for their dedication to market presence and customer satisfaction. "South Texas Truck Centers has been instrumental in enhancing Volvo Trucks’ market presence and customer satisfaction, demonstrating unwavering commitment to delivering top-notch sales and service."
South Texas Truck Centers began operations six years ago with a single dealer location in Corpus Christi, Texas, before expanding into Pharr and Laredo. They actively support the Laredo Motor Carrier Association and the Texas Trucking Association.
The announcement took place at Volvo Trucks' annual awards dinner in New Orleans, where regional winners were also recognized:
- Central Region: Kriete Truck Centers
- Northeast Region: Stykemain Trucks
- Southeast Region: General Truck Sales & Service
- Southwest Region: South Texas Truck Centers
- West Region: TEC Equipment
Volvo Trucks North America will also celebrate their Canadian Dealer Group of the Year later in February, further highlighting the exceptional achievements of dealers across North America.