Mark your calendars—Shell Rotella’s legendary SuperRigs event is back for its 44th year, and it’s bigger than ever.
From June 25–27, 2026, the famed Bristol Motor Speedway in Tennessee will host the premier truck beauty contest, celebrating the craftsmanship and pride that define the trucking industry.
Drivers will compete for over $25,000 in cash and prizes across more than 20 categories, including Best Chrome, Best Lights, and the coveted Best of Show. Twelve winners will also earn a spot in the 2027 Shell Rotella SuperRigs Calendar, a badge of honor for any trucker.
Beyond the competition, the event offers free admission, interactive exhibits, and family-friendly entertainment—making it a must-attend for trucking enthusiasts and the local community alike.
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Shell Rotella is a leading brand of heavy-duty engine oils and lubricants designed specifically for diesel engines used in trucks, construction equipment, and agricultural machinery. Known for its advanced formulations, Rotella products help protect engines under extreme conditions by reducing wear, controlling deposits, and improving fuel efficiency. The brand is widely trusted by professional drivers and fleet operators for its durability and performance, making it a staple in the trucking industry for decades. https://rotella.shell.com.