Shell Rotella is once again recognizing the pride farmers take in their equipment with the return of its annual SuperTractors competition.
Now in its sixth year, the online contest invites farmers across North America to submit photos of the tractors that play an important role in their operations. Participants are also encouraged to share the stories behind their equipment, whether the tractor is a long-serving field machine, a restored classic, or a piece of equipment with deep family significance.
The program was inspired by Shell Rotella’s longtime SuperRigs truck beauty contest, which celebrates professional truck operators and their vehicles. SuperTractors applies a similar concept to agriculture by highlighting the tractors that help keep farms productive and moving forward.
“Farmers take great pride in their work, and the equipment they depend on often becomes part of their family’s story,” said Julie Wright, Shell Rotella Brand Manager. “SuperTractors gives us an opportunity to celebrate that connection, as well as the dedication farmers bring to their work and the important role they play in supporting our world.”
Farmers can enter the 2026 competition by submitting a tractor photo and accompanying story through September 24 at www.stregistration.com. Following the registration period, MyMilesMatter members will be able to vote for their favorite entry between September 25 and October 8.
The tractor receiving the most votes will be named the 2026 SuperTractors winner. The winner will be announced October 12 on National Farmer’s Day by James Pieper of @allaboutfarming through his Instagram channel.
In addition to industry recognition, the winning entrant will receive $250, a total of 10,000 MyMilesMatter points, and a customized Shell Rotella Carhartt jacket.
Shell Rotella said the competition is intended to recognize the hard work of farmers and the important role agriculture plays across North America. The contest is open throughout the United States, Washington, DC, and Canada, except where prohibited or restricted by law. Quebec residents are not eligible to participate.
Shell Rotella is a heavy-duty engine oil brand within Shell Lubricants. The company supplies lubricant products for commercial transportation, industrial, agricultural, and consumer applications. Shell Lubricants reports that it supplies more than 13 percent of global lubricant volume through its portfolio of brands and products.
For more information, visit www.rotella.com.