Rotary Solutions, a division of Vehicle Service Group and part of Dover Corporation, is celebrating its 100th anniversary in style—by launching a suite of new wheel service and vehicle lift equipment at the 2025 SEMA Show in Las Vegas, Nevada, November 4–7.
Located at booth #36027 in the Upper South Hall, Rotary Solutions will showcase its latest innovations designed to help automotive repair shops tackle today’s challenges with confidence and efficiency.
“Repair shops are dealing with uncertainty that comes from prices, quality, and delivery that can change daily, all of which negatively affect productivity and revenue in the shop,” explained Jim Jacoby, Vice President of Sales & Marketing with Rotary Solutions. “We’re here to help navigate these challenges with the experience, expertise, and Madison, Indiana-based manufacturing capabilities that are part of the Rotary Solutions’ brand promise.”
The Rotary Solutions booth at SEMA will be packed with an array of wheel service tools, A/C machines, collision diagnostics systems, and vehicle lifts, including:
- NEW R1075 Tower Aligner, a precision automatic 3D imaging alignment system;
- NEW XA14 Alignment Scissor Lift—14,000 lb. capacity scissor lift with 193” max wheelbase;
- NEW R160 Wheel Balancer, an advanced 3D wheel balancer;
- R247 Tire Changer, a swing arm, center lock tire changer;
- SPOA10-AV Two-Post Lift, featuring 10,000 capacity with all-vehicle AV Arms and Shockwave;
- Mobile Column Lift, a heavy-duty mobile lift with fore and aft bumper kits;
- R1250 Automatic Leverless Pro Tire Changer, a precision tire mounting and demounting;
- R3AC80 A/C Service Cart, an automatic dual-gas recovery, with recycling and recharge;
- Direct Lift PP8 Four-Post Lift, an 8,000 lb. capacity four-post lift for the home enthusiast;
- Chief Meridian Live Mapping System, a complete 360-degree vehicle blueprinting package.
In 1925, Peter Lunati designed, built, and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the ‘Rotary’ name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and Group, an operating company of Dover Corporation's Engineered Products segment. For more information, visit www.rotarysolutions.com.
As an operating company of the Dover Corporation, Vehicle Service Group offers the world's premier brands in vehicle lifting, wheel service, collision repair, and aftermarket OEM equipment. With over 95 years of experience, the company designs, tests, manufactures, sells, and supports its products with one thing in mind: the customer. For more information, visit www.vsgdover.com.