Isuzu Commercial Truck of America is giving its dealer network a new way to help customers leave the lot fully branded. The company has launched a national dealership graphics program in partnership with Wrapmate, allowing buyers to select and finance vehicle wraps directly as part of the truck‑purchase process.
The program will be available at more than 300 Isuzu dealerships across the United States. Built for dealership sales teams, the system uses a digital interface that presents wrap and graphics options tailored to Isuzu N‑Series and F‑Series trucks with van bodies. Customers can preview designs early, compare coverage levels, and choose a package that fits their business needs and budget.
Wraps will be produced using premium 3M films to support long-term durability and consistent appearance. For many small businesses and fleet operators, the ability to incorporate graphics into the sales agreement removes a major logistical step and accelerates the path to a work-ready vehicle.
“This program delivers a powerful new capability for our dealers and meaningful value for the customers they support,” said Brian Tabel, Assistant Vice President of Marketing at Isuzu Commercial Truck of America. “By integrating vehicle graphics into the purchase process from the beginning, dealers can help customers visualize their trucks earlier, compare options with confidence, and move forward faster with smarter decisions.”
Wrapmate explained that the partnership gives dealerships a consistent, transparent way to offer graphics during the sales process.
“Together with Isuzu dealers, we can help commercial customers get on the road and ready to represent their business from day one,” noted Ryan Kalman at Wrapmate. “This program gives dealerships a simple, consistent way to offer graphics during the sales process, with transparent pricing and coverage options that align with each customer’s goals.”
Wrapmate supports customers ranging from small businesses to enterprise fleets and OEM (original equipment manufacturers) programs, offering design, production, and installation services nationwide. Isuzu Commercial Truck of America continues to distribute the best-selling low-cab-forward trucks in the US, a position it has held since 1986.
Isuzu Commercial Truck of America is headquartered in Anaheim, California. For more information, visit www.isuzucv.com.