Battle Motors, Inc. a leading manufacturer of electric vehicle (EV) technology based in New Philadelphia, Ohio, has extended its marketing partnership with the UFC—yes, that UFC—the Ultimate Fighting Championship, the premier mixed martial arts (MMA) promotion organization headquartered in Las Vegas, Nevada.
With the multi-year agreement, Battle Motors will serve as the first-ever official electric commercial truck of the UFC.
It builds upon the relationship UFC and Battle Motors originally forged in 2021 when the EV company became an inaugural sponsor of UFC in two distinct categories within the US market, including the Light Heavyweight Division of UFC.
Under the terms of the new agreement, it sets up a new sponsorship category and offers co-branded opportunities within premier UFC assets.
“We’re proud that our partnership with Battle Motors continues to evolve,” explained Paul Asencio, Senior Vice President of Global Partnerships at UFC. “Like UFC, Battle Motors is an American success story driven by an entrepreneurial spirit, and we want to continue to help them reach greater heights through the power of the UFC brand.”
Mike Patterson, the Chief Executive Officer of Battle Motors, added: “Battle Motor’s truck customers and workers are the toughest of the tough in the US workforce. We are in the streets and the factories, working with steel on concrete. The UFC brand resonates very strongly with our family.”
As an official partner of UFC, Battle Motors branding will be integrated into some of UFC’s biggest events of the year, including select Pay-Per-Views and Fight Nights, and will be highlighted within broadcast features and receive prominent placement inside UFC’s famous Octagon.
UFC and Battle Motors will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which reach nearly 200 million followers worldwide.
As well, Battle Motors be the presenting sponsor of the UFC-produced custom social series “Hits Like A Truck,” which features classic UFC fights with legendary finishes. Battle Motors will also serve as presenting sponsor of select content on UFC’s YouTube series “UFC Free Fights,” which features past fights of UFC legends and earlier fights from athletes competing on upcoming cards.
Battle Motors will activate around the highly anticipated UFC 281: ADESANYA vs. PEREIRA, which takes place November 12, 2022, at Madison Square Garden in New York City.
Battle Motors was founded in 2021 by Patterson, the founder of Romeo Power, and is a leader in the development of EV technology. It acquired commercial vehicle original equipment manufacturer Crane Carrier Company, LLC in 2021. It calls itself a leader in the vocational truck industry, supplying work-ready diesel, clean natural gas (CNG), and now EV chassis, designed and manufactured in North America for the refuse and recycling markets. For more information, visit www.BattleMotors.com.