AGCO Corporation, a global leader in agricultural machinery and precision ag technology, has announced the retirement of Bob Crain, Senior Vice President and General Manager of Grain & Protein.
Crain will step down at the end of December 2024, concluding nearly 19 years with AGCO and over three decades in the agricultural equipment industry.
“Bob has been an invaluable asset not only to AGCO and our legacy but also to the broader agriculture industry,” said Eric Hansotia, AGCO’s Chairman, President, and Chief Executive Officer. “His exceptional ability to revitalize businesses, develop teams, and advocate for our dealers and farmers around the world is highly appreciated. We wish him all the best in his retirement.”
Crain joined AGCO in 2006 as the Senior Vice President and General Manager, Americas, where he led operations in North and South America, focusing on profitability and strategic growth. After 15 years in this role, he transitioned to spearhead AGCO’s global Customer Experience initiative.
Under his leadership, AGCO introduced its Net Promoter Score and FarmerCore distribution strategy, blending digital tools with physical processes to enhance the customer journey and product ownership experience.
In his most recent role, Crain oversaw the Grain & Protein segment, conducting a strategic review that resulted in the divestiture of a significant portion of the business to American Industrial Partners (AIP) in November 2024.
Beyond his AGCO contributions, Crain has been an active leader in the agricultural industry, serving on the board of the Association of Equipment Manufacturers (AEM) and previously chairing the organization.