On June 2, 2025, Adrian Steel unveiled the next phase of its journey, embracing its legacy of quality and innovation while positioning itself for future growth. Going forward, the company will be known simply as Adrian, a change that better reflects its expanding range of products.
For more than 60 years, Adrian has been a trusted leader in cargo management solutions, providing versatile, dependable, safe, and ergonomic equipment that delivers a strong return on investment for skilled tradespeople.
“This isn’t just a new name. It’s a subtle but meaningful evolution that honors our heritage and allows us to retain our iconic name recognition, reputation, and equity that we have built over the past six decades,” said Don DeLong, Chief Executive Officer of Adrian. “At the same time, it reflects the full breadth of our current product portfolio and where we are headed in the future. We love steel and always will, but today, we are so much more.”
While Adrian’s classic steel shelves and accessories, along with Power A and Adrian Blue products, remain staples in vans and pickups across the US and Canada, the company’s portfolio now includes aluminum, composites, plastics, graphics, slide-outs, and electronics.
Though the company’s name, logo, and visual identity are evolving, its mission remains the same: to equip skilled trades workers with the tools and gear they need to work efficiently and safely, ensuring they return home to their families just as they left in the morning.
Over the next 12 to 14 months, customers will notice the gradual rollout of the new logo across the website, marketing materials, and company signage.
For more details, visit www.Adrian.com.