Doleco USA, one of the fastest-growing manufacturers of lifting sling and load-securing technologies, has launched its groundbreaking full-color digital printing technology for cargo securement straps—the first such capability in America.
The state-of-the-art digital printer, installed at Doleco’s Charlotte, North Carolina, manufacturing facility, transforms traditional cargo straps from basic yellow webbing with black stenciling into vibrant marketing tools capable of displaying photographs, multicolor logos, and complex graphics.
“Customers and distributors have basically lived with the same yellow webbing for decades, with only the name of the webbing manufacturer stenciled on them,” said Ralph Abato, President and Managing Director of Doleco USA. “Now we have the ability to print virtually anything on these ubiquitous cargo straps, putting brand messaging in front of millions on our nation’s roads and highways.”
Unlike traditional stenciling methods that require physical rubber stencils, wheels, and ink pads, Doleco’s equipment operates like an advanced digital printing press. The technology eliminates the need for costly stencil creation and enables same-day sample production. The pioneering printing method ensures immediate ink setting, preventing smudging and enabling faster production than conventional drying methods.
The system prints full-color images and graphics on 1-, 2-, 3-, and 4-inch webbing, with all designs stored digitally for seamless reorders and easy modifications. With a minimum order of just 50 straps and free one-piece samples, the technology makes custom branding accessible to organizations of all sizes.
Leading trailer manufacturers and fleet operators are already embracing the technology’s potential for differentiation and brand enhancement for themselves, their dealers, and their end users.
“This capability opens exciting new possibilities for our dealers to market our brand and their dealerships to other trailer operators on the road,” said Tim Ewing, Director of Platform Products for MAC Trailer, which plans to show samples of the new technology at its upcoming dealer meeting.
Doleco USA
Doleco MAC Full Color Cargo Strap V1
An example of the Doleco printed branding used by MAC Trailer.
For a very modest per-strap set-up fee—approximately half the industry standard—Doleco’s pricing makes professional customization affordable for diverse applications:
- Fleet Identification: Full-color company logos and contact information;
- Theft Protection: Unique designs that make straps instantly identifiable;
- Cause Marketing: Photographic ribbons and imagery for awareness campaigns;
- Interactive Marketing: Trivia questions, promotional contests, and QR codes;
- Dealer Customization: Trailer manufacturers offering pre-branded units
Doleco said that its Charlotte facility can produce orders ranging from five to thousands of straps, with custom orders completed within days.
The introduction of full-color printing technology is the latest from Doleco in a long line of cargo securement innovations, including the DoNova PowerLash Textile Lashing Chain and PowerLift Textile Chain Sling, as well as the patented ProDeck Double-Decking System, DoRa Compact Load Binder, and DoQuick Load Binder. The company’s commitment to advancing cargo securement technology positions it at the forefront of industry transformation.
“It’s like the transition from the first half of The Wizard of Oz to the second half of the movie, going from black and white to full color,” Abato explained. “This opens up a whole new opportunity of messaging, imaging, advertising, and communicating.”
Doleco USA products are available in the US, Canada, and Mexico through the company’s Master Distributor network, which includes over 6,000 distribution points. For information on sales and distribution of Doleco USA products, call +1 (203) 440-1940 or email sales@doleco-usa.com.
Learn more at www.doleco-usa.com.