Service Truck Magazine has a new advertising manager.
Dan Parsons takes over the position from Nick Moss, who was one of the founders and key inspirations for the magazine, which launched in 2014. Moss is now focusing on his own
business, Tractor Time Equipment, a dealer of new and used agricultural equipment.
Parsons bring to his new role over a decade of marketing expertise, most recently with CleanGo GreenGo Inc., a California-based maker of environmentally friendly cleaning products. Among his accomplishments was creating the initial branding strategy and investor materials to enable the company to launch via a paid infomercial program that consisted of more than 55,000 localized television airings. An expert in sales funnels, he also produced and executed multiple high-dollar digital marketing programs across multiple platforms.
His new job, however, represents his first foray into magazine publishing and the world of heavy equipment.
“The first thing I want to say is I’m stepping into a really great situation over here,” Parsons said. “Our advertisers have been with us for a long time. They’re working with us, and we’re working with them. There's a synergy. I don't think you get more targeted than our magazine.”
Originally from Edmonton, Alta., Parsons studied business at Vancouver’s Simon Fraser University and later earned a diploma in business administration from McMaster University in Hamilton, Ont.
Along the way, he worked for about six years in Argentina, where he managed a team of 20 workers at a call center for Optima Capital. Much of his employment over the years was as a contractor, which enabled him to pursue his passion for rock climbing.
“Dan brings to Service Truck Magazine the unique ability to think from the client’s point of view — what kind of marketing strategies work for what products, what mix of digital and print advertising works best on what budgets, that sort of strategic mindset,” said Tom Henry, publisher of Service Truck Magazine. “Clients will not only benefit from working with Dan, but they’ll enjoy it too because he’s very easy to get along with.”
Parsons looks forward to meeting face-to-face with many advertisers and players in the service truck industries when he accompanies editor Keith Norbury to the biennial International Construction & Utilities Equipment Exposition in Louisville, Ky. in early October.
Anyone interested in connecting with Parsons can reach him via email at dan@servicetruckmagazine.com.
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